It matters how you get there | Lyft co-founder John Zimmer on reinventing the transportation experience

<p><span style="font-weight: 400;">In this episode, we are continuing our Inside Business Mastery series with an exclusive interview between Tony and John Zimmer: the co-founder and president of the massively popular ride-sharing service Lyft.</span></p> <p><span style="font-weight: 400;">2017 was a banner year for Lyft. The San Francisco-based company expanded its coverage to 95% of the United States. And the number of rides per year reached a staggering 375.5 million, which is particularly impressive when you consider that the number was just 162.5 million in 2015.</span></p> <p><span style="font-weight: 400;">Part of that explosive growth can credited towards gaining more market share from its biggest competitor. When customers saw Lyft’s values-first, passion over profits motives, many opted out of the dominant ride-sharing platform to start supporting the company with a social purpose. But for Zimmer, it’s not about unseating the competition. It’s about becoming a viable alternative to your own car, and ultimately, reinventing the entire transportation landscape.</span></p> <p><span style="font-weight: 400;">Tony and John dive into John’s roots in the hospitality industry, the big problem with the existing transportation infrastructure, and how he’s on a mission to create a better service for everyone. Because disrupting the transportation industry is just the beginning - Lyft is set to pave a new path forward when it comes to how we see our vehicles, how we share rides, and how we can ultimately create a new network of transportation that is all about efficiency.</span></p>