Is Your Agency Making These 5 Lead Generation Mistakes?

<p>Are you still not convinced your agency needs a niche? Are you tired of spending your time on free consultations that don't convert? Converting a lead into revenue for your agency requires careful planning. If you want to convert and retain more clients, beware of these common mistakes.</p> <p>In this episode, we'll cover:</p> <ul> <li>5 most common lead generation mistakes.</li> <li>Overcoming lead generation mistakes for digital agencies.</li> </ul> <p>I talked with Bob Sparkins, Sales and Marketing Manager for <a href="https://www.leadpages.com/" target="_blank" rel= "noopener">Leadpages</a>. Known as "Bob the Teacher," he provides instruction to agency sales teams through podcasts and webinars. Bob has a ton to share about the biggest mistakes he sees agencies make when it comes to lead generation.</p> <h2>1. Failing to Specialize</h2> <p>If you've heard it once, you've heard it a thousand times: Find a niche for your agency. Bob says many new agencies make the mistake of believing they can do all things for all people. However, Bob says beyond the benefit of doing work you are passionate about, specializing in one industry or service offering will actually help increase revenue and attract more clients. Why? Because most clients don't come to your website looking at the big picture of all the solutions you provide. They come looking to solve a single problem with their marketing plan. If you specialize in solving that sort of problem, then you have a foot in the door to provide additional solutions to the client in the future.</p> <h2>2. Overpricing or Underpricing Your Services</h2> <p>Bob says determining a fair price for the services provided is a common problem for most agencies. Some agencies <a href= "https://jasonswenk.com/pitch-for-free/">underprice their services</a> in the hopes of attracting a client looking for a deal. While others set a higher price without having built the trust and proving the service is worth the investment. The problem with underpricing your services is you're not communi