Is TikTok The Next Big Thing? | Ep. #1128

<p><span style="font-weight: 400;">In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:25] Today’s topic is whether TikTok is the next big thing.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on</span> <a href= "https://www.appannie.com/en/"><span style="font-weight: 400;">App Annie</span></a><span style="font-weight: 400;">, which does metrics on revenue and other stats.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[01:00] The app does short videos, and people are creating funny content including music videos.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[01:20] Their typical user drops off after 30 days, which is a problem.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[02:25] Even if your business