Is Owning an Agency Like Running Into a Burning Building?

<p class="p1">Mark Sullivan is an agency owner who has also spent over 22 years in public safety. He has seen people in the best and worst of times. When he’s not working as a firefighter, he is the founder and creative director of the 7-figure agency he started in 2014. Mark is on the show to talk about the similarities between fighting fires and running an agency. He’s also sharing the #1 lesson he wishes he had known much sooner.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Running an agency can be like fighting fires.</strong> Your clients are trusting your agency with their livelihood, the same way firefighters rely on each other to get out of a fire. Everyone has to have trust in order to be successful.</li> <li><strong>Trust your gut when a client doesn't feel right.</strong> One thing Mark wishes he had known sooner is that it's OK to <a href= "https://jasonswenk.com/swipe-left-bad-agency-prospects/" target= "_blank" rel="noopener">walk away from a client</a> that is a bad fit. You don't have to take on every prospect. It's better to take a chance at offending them than add stress to yourself and your team.</li> <li><strong><a href= "https://jasonswenk.com/empowered-to-make-decisions/" target= "_blank" rel="noopener">Empower your team</a> to make decisions.</strong> Stand behind your team on the decisions they make. When they feel supported and appreciated, they will make smart decisions that support your agency vision.</li> </ol> <h2>Sponsor & Resources</h2> <p><span style= "color: #ff6600;"><strong>Wix: </strong></span>Today's episode is sponsored by the <a href="http://wix.com/partners" target= "_blank" rel="noopener">Wix Partner Program</a>. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out <a href= "https://www.wix.com/partners/partner-program">Wix.com/Partners</a> to learn more and become a member of the community for free.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass