Is It Important to Become Google Certified? | Ep. #282

<p>In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>Is It Important to Become Google Certified?</em></li> <li>00:34 – Neil thinks it’s not important and that it’s actually useless</li> <li>00:42 – Eric got certified a couple of years ago</li> <li>01:10 – “Any person can learn how to use <a href= "https://adwords.google.com/home/">Google AdWords</a>”</li> <li>01:20 – The hard part in becoming a really good PPC manager is being creative <ul> <li>01:27 – Google AdWords’ certification can’t make you creative</li> </ul> </li> <li>01:36 – Neil is lucky enough to be creative and he thinks outside the box</li> <li>02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge <ul> <li>02:31 – It is the same thing with people who have a bachelor’s degree</li> <li>02:52 – Having a certificate doesn’t mean that you’re going to be good at it</li> <li>03:10 – Google account reps don’t really know about the accounts and just want people to spend more</li> </ul> </li> <li>03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well <ul> <li>03:44 – They’re better in memorizing than solving problems that are out-of-the-box</li> </ul> </li> <li>04:02 – Neil’s CTO in <a href="https://www.crazyegg.com/">Crazy Egg</a> doesn’t have a college degree, but is one of the smartest people Neil knows</li> <li>04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates</li> <li>04:30 – Eric is more interested with those who are willing to learn</li> <li>05:08 – <a href="http://marketingschool.io/">Marketing School</a> is giving away an access to <a href= "http://www.yesware.