Is It a Good Time to Start a Marketing Agency? | Ep. #257

<p>In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>Is It a Good Time to Start a Marketing Agency?</em></li> <li>00:39 – Neil just started an agency</li> <li>01:09 – Neil generates an average of 300-500 leads</li> <li>01:31 – It IS a great time because online marketing is trackable</li> <li>01:58 – Facebook and Google’s market cap is so high</li> <li>02:10 – The real question is: are you good enough to start an agency?</li> <li>02:47 – Eric thought that their competition was going to eat them up</li> <li>03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure</li> <li>03:14 – You should focus on a certain area at the start</li> <li>03:35 – As long as the platforms are out there and they have your attention, there is room for everyone</li> <li>03:56 – The specialist tends to do their best</li> <li>04:20 – When you’re starting off, you’re going to compete with the big guys <ul> <li>04:30 – The weakness of the big guys is that they’re not personable</li> <li>05:03 – Neil’s sample pitch for the big guys</li> <li>05:27 – Use the company’s weakness against them when pitching against them</li> </ul> </li> <li>05:38 – Go out there and establish relationships <ul> <li>06:06 – Being able to connect with people is going to help you</li> </ul> </li> <li>06:18 – Neil talks about partnership with people in the industry</li> <li>06:44 – Neil’s <a href= "http://neilpatel.com/advanced-marketing-program/">Advance Marketing Program</a></li> <li>06:55 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Online marketing is trackable—making it easier to know if your efforts are working.</li>