Is Hiring a PR Firm Worth It?| Ep. #985

Nomzy Stholly

6 min

Investing & Markets

Description

In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href= "https://docs.google.com/forms/d/e/1FAIpQLSegKGoOGZ2CfPUZjPMAMSWD_lBVKSSRym1HP57fQJV67oAwEw/viewform"> here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Is Hiring a PR Firm Worth It?</li> <li>[00:45] PR Firms will help you get more coverage.</li> <li>[01:15] Some charge a retainer, which is a lot of money per month.</li> <li>[02:45] Paying as you go is a better model.</li> <li>[03:10] PR firms on retainer aren’t always the most productive or proactive.</li> <li>[03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you.</li> <li>[04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns.</li> <li>[04:20] PR is good for building brand trust.</li> <li>[05:00] For the vast majority of people, hiring a PR firm won’t be worth it.</li> <li>[05:20] Check out the book <a href= "https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170"> Purple Cow</a><span style= "font-weight:

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Episodes

Is Hiring a PR Firm Worth It?| Ep. #985

Nomzy Stholly

6:53