Interview with Editor & Producer, Carrie Caulfield Arick - Part 2

Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her.   In this episode, Carrie and I discuss: How to figure out what to do with your podcast Doing market research before you dive into creating podcast content How to look at negative reviews in a positive way Sponsoring yourself first and what it means How to create an ad for your podcast and the importance for your podcast How to market your podcast with a website Carrie’s upcoming curriculum for marketing podcasts The problems marketing companies are seeing with trying to market podcasts The commonalities between getting a podcast off the ground and a business  Some of the top issues companies run into when they start a podcast The importance of quality sound on a podcast The balance in finding the best sound for each podcast Elements Carrie adds to podcasts to make them sound better The beauty of adding a bit of white space to a podcast What Carrie is currently working on Carrie’s free audit for your podcast If you want to get in contact with Carrie, you can find her at http://www.yayapodcasting.com (www.yayapodcasting.com). She can also be found on social media on Facebook at http://www.facebook.com/yayapodcasting/ (www.facebook.com/yayapodcasting/) or on Instagram at http://www.instagram.com/carriearick/ (www.instagram.com/carriearick/).    This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/ (http://www.humbertofranco.com/)). Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link:https://podcasts.apple.com/podcast/audio-branding/id1489042453 ( https://podcasts.apple.com/podcast/audio-branding/id1489042453) And if you like what you hear (and read!) – please do share it with anyone you think might be intere