Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strategy with Darlene Nordstrom

<p><strong>Darlene Nordstrom</strong> is an accomplished pricing professional with experience in developing and implementing worldwide software pricing and licensing strategies spanning traditional on premise, cloud and software as a service (SaaS) offerings. Broad financial knowledge including revenue recognition, standalone selling price, return on investment, profit and loss statements and various analyses such as profitability, variance, impact, market and competitive analyses.</p> <p>In this episode, Darlene highlights the crucial role of interdepartmental collaboration in developing a robust pricing strategy. Additionally, she stresses the importance of having a designated pricing specialist to oversee the entire process.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Find out why interdepartmental cooperation makes a successful pricing strategy</li> <li>What added value does a pricing person bring to the table with departmental integration notwithstanding</li> <li>Learn why you should be discerning when creating short-term and long-term pricing efforts</li> </ul> <p> </p> <p><strong>"Cross-functional collaboration - to me that is key. What's been successful in my 15 plus years of doing pricing is having that cross-functional collaboration where everyone feels like they have a voice." </strong><em>- Darlene Nordstrom</em></p> <p> </p> <p><strong>Topics Covered</strong></p> <p>01:30 - What prompted her to pursue a career in pricing?</p> <p>02:15 - Pricing as a team effort and a collaborative endeavor</p> <p>04:49 - How does a collaborative effort in pricing look like in IBM?</p> <p>05:29 - Discussing the process in reaching a pricing decision</p> <p>07:18 - Which pricing decisions need this complicated process of decision making?</p> <p>08:52 - Why the need for a pricing person when there is already a collaboration with other departments?</p> <p>11:50 - What added value does a pricing team bring to a corporation?</p> <p>12:52 - Important considerations to think about