Integration Platforms And Why They Matter With Amie Boring, Mike Rucker, & Jarron Aizen

<p>This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators.<span class= "Apple-converted-space"> </span></p> <p>To learn more about IHRSA 2022 in Miami, visit the registration page here:<span class= "Apple-converted-space"> </span>https://hub.ihrsa.org/ihrsa-2022-request</p> <p><span style="text-decoration: underline;"><strong>One Powerful Quote:</strong></span></p> <p>19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.”</p> <p><span style="text-decoration: underline;"><strong>4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></span></p> <p>4:13: Bryan opens the show by introducing the panel.<span class= "Apple-converted-space"> </span></p> <p>5:29: Bryan asks the panel how they are using integration technology in their respective roles.</p> <p>11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.</p> <p>14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders.<span class="Apple-converted-space"> </span></p> <p>21:52: Amie shares her perspective on marketing services as a single source of truth on data.<span class= "Apple-converted-space"> </span></p> <p>23:26: The panel shares their additional views on integration platforms impacting the fitness industry.</p> <p>26:15: The panel shares their observations on integration platform tools for the fitness space.<span class= "Apple-converted-space"> </span></p> <p><span style="text-decoration: underline;"><strong>Bullet List of Resources:</strong></span></p> <p><a href= "https://www.24hourfitness.com">https://www.24hou