Insights For Startups & Other Key Trends With Steve Maisonet

<p>This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Steve Maisonet to the show. Steve is the Co-Founder & CEO of MoFit, a fitness tracking and community engagement app that helps gyms and fitness clubs engage, motivate, and ultimately retain their members longer. MoFit provides an engaging, fitness tracking experience that is unique to each gym brand and helps build stronger gym communities. Today, Steve joins Bryan to share his insights for startups as well as discussing other key trends in gamification, personalization, and engagement.<span class="Apple-converted-space"> </span></p> <p>Learn more about Club Industry’s Executive Summit: https://www.clubindustryshow.com</p> <p>Learn more about FitNation 2022 Edition: https://fitnation.co</p> <p><span style="text-decoration: underline;"><strong>One Powerful Quote:</strong></span></p> <p>16:42: “You have to always stay in tune with your members. Understand their current motivations and tap into both intrinsic and extrinsic motivation drivers to keep them coming to sustain their motivation, and this is just an ongoing process that you have to do with your members.”</p> <p><span style="text-decoration: underline;"><strong>4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></span></p> <p>4:14: Bryan opens the show by asking Steve his view on the challenges in technology for gyms and how this started MoFit.<span class="Apple-converted-space"> </span></p> <p>7:41: Bryan and Steve talk about intuitive user experience and providing real value.</p> <p>9:56: Bryan inquires with Steve on his approach to engagement with MoFit and his thoughts about it.</p> <p>14:42: Steve discusses the barriers and problems existing for clubs to keep member motivation.<span class= "Apple-converted-space"> </span></p> <p>17:50: Steve shares his views on proper personalization.<span class= "Apple-converted-space"> </span></p> <p>20:02: Bryan and Steve talk about the disparity in personalization and a single source solution.<span class= "A