Insider Series: 3 Lessons on Music Promotion to Learn from Lil Nas X

Over the last few years Lil Nas X has shot to fame with the likes of his chart-topping hits such as 'Old Town Road'. He made history for the https://time.com/5652803/lil-nas-x/ ("longest-running No. 1 song in history, having occupied the top spot on the Billboard Hot 100 for 19 weeks"). There is no doubt that Lil Nas X has found a way not to only create good mainstream music but he has embraced and harnessed the power of the internet. He truly knows the best ways to go viral and create a good online presence and in this post we want to make sure you can learn from the master himself by breaking do key things Lil Nas X does that you can add as a musician to your skillset. 1) Building on Social Media with Memes and Mainstream Appeal Over the years Lil Nas X has built a good presence across several social media channels but starting out on twitter he would post up memes and comical 'short but sweet' tweetable content that would lean into reshares and discovery of himself. That core idea that there had to be something relatable and of value was tapped into by the superstar and he harnessed this as best as he could. In Nas’s words: "I’d post a funny meme and get 2,000 retweets. Then I’d post a song and get 10." Even with the release of his record breaking song 'Old Town Road' he knew for it to reach a wide audience the appeal had to be wide too. Comedic content is relatable and can also be viral so pairing this with a Soundcloud link meant a creative match. When Lil Nas X did release the song he didn't just tweet out the link he made a meal of it with this tweet: https://twitter.com/LilNasX/status/1069424901373730816 ((13) nope 👶🏾 on Twitter: "country music is evolving https://t.co/BEZIw3TE8l" / Twitter) 2) Choosing a Niche and Making the Most of itNo doubt when 'Old Town Road' came out there were some heads that turned saying... "is this really country music?" Well you would be right in saying so and Billboard would agree with you as they took it down after he had charted on the country charts. Kn