Innovative Marketing with Chris Walker of Refine Labs

<p><a href="https://www.linkedin.com/in/chris-walker-41597028/">Chris Walker</a>, CEO of <a href="https://www.refinelabs.com/">Refine Labs</a>, joins Jake on this podcast of<i> Leaders of B2B</i>. Walker is a seasoned product manager and marketer who is passionate about innovation and challenging the status quo.</p><p>This discussion with Walker is like a mini-Masterclass in marketing for SaaS companies. He walks us through his steps toward innovation and talks about approaching the lead funnel in a smarter way, focusing on higher probability conversions. This is especially true for startups in their mid to later stages.</p><p>Walker discusses different marketing channels, and goes through the pros and cons of various social media platforms for marketing.</p><p>Walker also talks about people leadership. He explores the value of stringent hiring, and how knowing the specific roles and their outcomes is the element to unlocking this. </p><p>The podcast is filled with great learning, and marketers looking to boost demand growth will find it engaging. </p><ul><li><a href="https://www.linkedin.com/in/chris-walker-41597028/">https://www.linkedin.com/in/chris-walker-41597028/</a></li><li><a href="https://www.refinelabs.com/podcast">https://www.refinelabs.com/podcast</a></li></ul><p>This episode is brought to you by <a href="https://contentallies.com/">Content Allies</a>.</p><p>Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. </p><p>We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. </p><p>You show up and have conversations, we handle everything else. Learn more at <a href="https://contentallies.com/">ContentAllies.com</a> </p>