ING - What Their Marketing Strategy Was And How You Avoid The Same Mistake

<p>ING Direct bank was launched in Canada in 1997 with a seemingly great idea - an online only bank featuring the first ever Canadian no-fee, high-interest savings account. During its time in business, ING acquired 1.2 million loyal Canadian customers, so what went wrong and how can you avoid the same kind of mistake for your own business? Find out in today's podcast.</p>