Influencing Decision Makers Wherever They Are with Joe Corbe 1631 Digital

<p><strong>Joe Corbe</strong> is the Founder of 1631 Digital and the winner of 2 Reed Awards from Campaigns & Elections--one for Best Online Bootstrapped Campaign and the other for Best Online Bare-Knuckled Street Fight Victory for their work with the National Association of Broadcasters to defeat the Ad Tax.</p> <p>As a result of COVID-19 we saw a tremendous increase in time spent on digital sources from desktop to mobile and OTT and Connected TV. Joe talks about the need to micro-target and geo-target decision makers as well as influencers using all digital media options to get the message out particularly when so many people are still working from home.</p> <p>He also emphasizes the need to look at the data to fine tune a campaign and determine which issues are most compelling to the target audience and that will draw interest and contributions from grassroots supporters.</p> <p>@1631_DigitalAdv #ReedAwards @C_and_E @nabtweets</p> <p><strong><a title="1631 Digital" href="http://1631Digital.com" target="_blank" rel="noopener">1631Digital.com</a></strong></p> <p><a title="1631 Digital" href="http://1631Digital.com" target= "_blank" rel="noopener"><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/1631.jpg" alt= "1631 Digital" width="254" height="198" /></a></p>