Influencers reach emerging talent; what can we learn?

On today's show we talk to two bona-fide 'influencers' and ask how they're connecting with people, how they're using their skills, and what the emerging generation of professional is looking for. Laurence Benson has 2.4m followers on TikTok, Holly Boothroyd has 80k of Instagram. How have they done it, and should enterprise orgs be less snooty about influencers and learn from the example of relatable, achievable inspiration?