Incremental Measurement x Marketing Analytics, with Josh Ellinger and Peter Courtney

<p>In this episode I sat down with <a href='https://www.linkedin.com/in/jellinger/'>Josh Ellinger, Founder/CTO of Exemplar Technologies</a>, and <a href='https://www.linkedin.com/in/peter-courtney/'>Peter Courtney, Data Scientist at Exemplar Technologies</a>. They are experts in statistical measurement, and speak to various examples of how to set up different kinds of tests to measure marketing performance. In this deeply technical episode, we discuss the value of incremental measurement to a marketing organization, different ways to measure incremental impact of marketing activity, challenges when implementing incremental measurement in a business, and more. </p> <p class="p3" style="text-align:center;">Join the discussion below! </p> <p class="p3" style="text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p class="p1">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/83176528'>Podscribe.com</a>.</p> <p class="p1">All view are our own.</p>