In three years, running Facebook ads has changed a lot, and here you are in front of your laptop. I just wondered what you'd learned, what changed, and why that was possible?

<p>So I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a huge drama to run Facebook ads, but you always had a team to do that. Now here you are, in front of your laptop, and I just wondered what you'd learned and what changed, and why that was possible now?</p> <p>Oh, I just like doing it!</p>