In the Clubhouse: The Power of Digital Audio For Customer Engagement - Part 1

<p><em>“I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like crazy experiences within their marketing and their advertising. So it’s kind of like two ends of the spectrum. You’ve got the people that know so much and wanna take advantage of every new technology. And then you’ve got the people that didn’t even want a sound logo and now they’re behind the times a bit. And they want to get caught up and they want to get caught up today. And I think that it’s that balance to show them that it’s a very iterative process.” -- </em>Audrey Arbeeny</p><p>&nbsp;</p><p>As some of you know, I host regular weekly Clubhouse rooms on Wednesdays at 2 PM Eastern Time. We talk about all sorts of things related to sound, including voiceovers, public speaking, podcasting, music, audio branding, voice AI, sound in social media, and especially digital audio. If you’d like to drop by, you can check out the schedule for my House, The Power of Sound, to see what’s coming up. We recently had a fascinating discussion (and everyone here knew that the room was being recorded so I do have permission) called The Power of Digital Audio, where talked about what digital audio means, how it’s reshaping our online lives, and how AI fits into the voiceover industry.</p><p>My fellow panelists in this episode are WitLingo founder and CEO Ahmed Bouzid, podcaster and Dreamr Productions founder Jeanna Isham, sound branding professor and Audiobrain founder Audrey Arbeeny, and audio alchemist and sonic strategy director Steve Keller.&nbsp; We start things off by getting to the heart of what we mean by “digital audio” and talk about the marketing push into podcasting and social audio spaces, how digital audio hardware from smart speakers to custom vehicle soundscapes are changing the role of sound in our lives, and how the role of machine learning can be as subtle as speeding up recording sessio