Imogen Hayes on cultural storytelling

<p><a href= "https://www.linkedin.com/in/imogen-hayes-16168050/"><span style= "font-weight: 400;">Imogen Hayes</span></a><span style= "font-weight: 400;">, Global Marketing Manager at Handpicked Wines, sits down with host Mark Jones to discuss how the brand uses cultural storytelling across global markets. She talks about Handpicked Wines’</span> <a href= "https://mumbrella.com.au/handpicked-wines-becomes-official-wine-partner-of-opera-australia-618145"> <span style="font-weight: 400;">recent partnership with Opera Australia</span></a><span style="font-weight: 400;">, how to cater your product to different regions, and change the customer experience you provide in response to economic changes, such as the impact of the coronavirus.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://www.handpickedwines.com.au/"><span style= "font-weight: 400;">Handpicked Wines</span></a></li> <li style="font-weight: 400;"><a href= "https://www.handpickedwines.com.au/in-conversation-with-imogen-hayes-2019-marketer-of-the-year"> <span style="font-weight: 400;">In conversation with Imogen Hayes, 2019 Marketer of the Year</span></a></li> <li style="font-weight: 400;"><a href= "https://mumbrella.com.au/handpicked-wines-becomes-official-wine-partner-of-opera-australia-618145"> <span style="font-weight: 400;">Handpicked Wines become official wine partner of Opera Australia</span></a></li> </ul> <p><strong> You might also like…</strong></p> <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/alexander-meyer-on-forming-emotional-connections-through-creativity/"> <span style="font-weight: 400;">Alexander Meyer on forming emotional connections through creativity</span></a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/adriane-mcdermott-brand-identity-through-customer-experience/"> <span style="font-weight: 400;">Adriane McDermott on crafting brand identity through customer experience</span></a></li> <li style="font-weight: 4