Ilana Wechsler - The Missing Puzzle Piece To Paid Advertising

<p><span style="font-weight: 400;">Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency</span> <a href="https://greenarrowdigital.com/"><span style= "font-weight: 400;">Green Arrow Digital</span></a> <span style= "font-weight: 400;">which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called</span> <a href="https://teachtraffic.com/"><span style= "font-weight: 400;">Teach Traffic</span></a><span style= "font-weight: 400;">, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. </span></p> <p><span style="font-weight: 400;">On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle. </span></p> <p><span style="font-weight: 400;">After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from</span> <a href= "https://evergreenprofits.com/nate-broughton-millions-visitors/"><span style="font-weight: 400;"> Nate Broughton</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/nicholas-kusmich/"><span style= "font-weight: 400;">Nicholas Kusmich</span></a></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weig