If I Can Make It Here: Etain's Women-led New York Success Story

<p>Hillary Peckham initially had zero interest when her mother called to see if she’d consider starting a medical marijuana company together. <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> But the younger Peckham changed her mind after researching cannabis and learning the benefits it provides to people across the country.</span></p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> In 2015, Etain Health was born in New York state. As COO – a post she still holds today - Hillary helped steer Etain through the New York market’s lean early days when there was a dearth of patients.</span></p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> But the company survived and in March was acquired by RIV Capital for $250 million.</span></p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> In this episode, you’ll learn Etain’s keys to success including:</span></p> <p>Establishing a strong narrative and team.</p> <p>Partnering with area institutions and offering philanthropic giveback to garner respect and loyalty in local communities.</p> <p>Tips for financing and launching a vertical operation in a short period of time.</p> <p>How to get unique products to customers before your competitors.</p> <p>What a medical business should do to prepare for a recreational market.</p> <p>Navigating a successful exit.</p> <p> </p> <p><strong>Who is Hillary Peckman?</strong></p> <p>Hillary Peckham is the co-founder and chief operating officer of Etain Health, a vertically integrated cannabis company in New York state that was recently acquired for $250 million. Before getting into the cannabis industry eight years a