I have seen the future of music. It's scary, and utterly brilliant.

<p>Imagine being able to tell an app exactly the type of music you&apos;d like to create – the key, the tempo, the genre, the sub-genre – and then that app just... making it for you.<br/><br/>Imagine recording yourself singing a verse and a chorus into your phone, uploading this vocal to a platform, and that platform wrapping an<em> entire</em> professional musical production around it, all in the style of your choosing. And the result sounding so polished, it could comfortably sit in the tracklist of Spotify&apos;s <em>Today&apos;s Top Hits.</em><br/><br/>This is <a href='https://soundful.com/'>Soundful</a>. <br/><br/>The artificial intelligence-driven platform, currently in beta, was recently founded and created by San Diego-based entrepreneur, <b>Diaa El All (pictured).</b><br/><br/>To date Soundful has raised <a href='https://www.musicbusinessworldwide.com/ai-powered-music-platform-soundful-raises-3-8m-funding-round/'>somewhere around $4 million</a> in seed funding – from &quot;leaders&quot; of companies such as Disney and Microsoft. <br/><br/>A fuller Series A round is expected to open soon.<br/><br/>Soundful&apos;s website describes the platform thusly: &quot;Soundful’s music-theory trained algorithms put studio-quality tracks in your hands so you can produce the next hot album, make a viral-worthy TikTok or YouTube sound, or amplify your gaming stream.&quot;<br/><br/>It promises that anyone using it can &quot;make tracks at the speed of sound&quot;. <br/><br/>On this Podcast (supported by <a href='https://www.volymusic.com/'>Voly Music</a>), <b>Diaa El All</b> joins<em> Music Business Worldwide</em> founder, <b>Tim Ingham</b>, to talk about the effect Soundful is about to have on the global music business. <br/><br/>Soundful&apos;s founder is upbeat and optimistic about how his platform will help today&apos;s billion-plus online content creators worldwide find music to use in their content. <br/><br/>He also suggests Soundful is already inspiring music makers to move in interesting new creative directions.