Hyper-Local Online Business Directory with Henry Lopez

<p><b>Nuggets:</b></p><ul> <li>The idea is a small part of a successful business; it’s about the execution</li> <li>Creating a business idea that forces you to network with local businesses has collateral benefits</li> <li>The pain is deep here: local business owners are eager for something that helps them compete with bigger names</li> </ul><p><b>Action Steps:</b></p><ol> <li>Create a list of all the businesses in your local area</li> <li>Build a minimum viable product website that houses these businesses' information</li> <li>Use targeted advertising to bring locals to your site</li> <li>Test monetization strategies<ol> <li>Approach business owners and sell them on advertising with you</li> <li>Include an app-based discount card that promotes local businesses</li> <li>Gather local citizen email addresses and send them discounts and offers</li> </ol> </li> <li>At a meta-level, you could create an app that allows local governments to implement this in their own towns and neighborhoods</li> </ol><p><strong>Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.</strong></p><p><b>Links:</b></p><p><a href="https://thehowofbusiness.com/">The How of Business</a></p><p><a href="https://www.score.org/find-mentor">SCORE Find a Mentor Program</a><br><a href="https://www.runwithit.fm/29">Extracting Pain from Dentists with David Cristello</a><br><a href="https://www.runwithit.fm/26">Smart Home Installation and More with Mehdi Kajbaf</a></p><p><em>Henry Lopez is a </em><strong><em>serial entrepreneur</em></strong><em>, </em><strong><em>Small Business Coach</em></strong><em>, and </em><strong><em>Host of top-rated The How of Business</em></strong><em> podcast show. In addition to investing in and growing his businesses, he is dedicated to </em><strong><em>helping others start, run and grow their small business