HTSS196 - How structured sales processes help you consistently close deals - Scott Sylvan Bell

<p>Why a structured sales processes help you close deal </p> <p>Flying by the seat of your pants nets nothing except frustration. Your clients know what you are doing, they feel it.  Your buyer deserves your best effort. If you really want long-term success in sales you need a system. Consistency in sales only happens what you have a solid game plan. </p> <p>The power of structured sales processes </p> <p>Masterful presentations demand attention, you get out what you put in. You may hate the structure, it really gives you freedom. There is a common pattern where newer salespeople push against the process because they think it’s the process not closing the deal – in all realities the sales presentation isn’t that good or prepped.</p> <p>Secrets of sales success </p> <p>Top salespeople use a consistent process that they built or had someone build for them. You may hear the phrase “It's not a sales call it’s a performance”. If you need a generic formula to a sales presentation here it is:</p> <ol><li>Mind Prep – get in the game</li> <li>Intro – there is all sorts of work in here, positioning, priming, frame control</li> <li>Rapport – masterful stories are used here</li> <li>Agenda – Control, assertion, and future pacing – If we can't get to a budget there is no reason to be here</li> <li>Discovery – Pain, problem, pleasure / budget / commitment – 1 of these 3 is missing and the sale doesn’t happen -</li> <li>Presentation – Refer back to the discovery</li> <li>Objections – this really happens through the whole call – buyers feel the hammer coming</li> <li>Closing – Asking for the sale</li> </ol><p>How to build a powerful sales presentation </p> <p>You will want to figure out your game plan. You may need to ask yourself some tough questions about what you are doing: </p> <ul><li>What format are you using?</li> <li>What questions are you asking?</li> <li>How consistent is your process?</li> </ul> <p>You will want to map out what your sales process is and then find a way to stick t