How You Can Hack PR to Drive a Flood of Free Traffic | Ep. #1287

<p><span style="font-weight: 400;">In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: How to Hack PR to Drive A Flood of Free Traffic. </span></li> <li>[00:34] <span style="font-weight: 400;">While PR helps with credibility, it won’t always give you the results you are looking for. </span></li> <li>[00:54] <span style="font-weight: 400;">The key to getting traffic from PR – know how to do it right.</span></li> <li>[01:05] <span style="font-weight: 400;">An example of a successful PR campaign and how one piece of content escalated.</span></li> <li>[02:30] <span style="font-weight: 400;">Get PR that is related to pushing your product or service, not based on ego. </span></li> <li>[03:13] <span style="font-weight: 400;">Ask the question: will this PR piece solve a problem for people?</span></li> <li>[04:10] <span style="font-weight: 400;">Expensive PR firms often don’t succeed in producing successful campaigns. </span></li> <li>[04:44] <span style="font-weight: 400;">Why campaigns that you as the leader do generally fare better. </span></li> <li>[05:15] <span style="font-weight: 400;">Consult experts like Chris Barrett and pay only when you get results.</span> </li> <li>[05:57] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[05:59] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </