How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

<p>In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. </p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>How You Can Discover Affordable Marketing Channels That Have Huge Potential</em></li> <li>[00:40] It’s important to figure out who your target audience is and where they “hang out”.</li> <li>[00:58] <a href="https://www.similarweb.com/">Similar Web</a> is a great way to see where your audience is. <a href= "https://www.alexa.com/?gclid=EAIaIQobChMIgKvEudC62QIVBEsNCh2UmAVYEAAYASAAEgI10vD_BwE"> Alexa</a> is another great option for this.</li> <li>[01:30] It’s important to see how people are using things.</li> <li>[01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.</li> <li>[02:00] Similar Web will also tell you about email lists.</li> <li>[02:38] Neil likes to hit up websites directly.</li> <li>[03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.</li> <li>[03:54] Podcasting is underpriced attention.</li> <li>[04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.</li> <li>[04:24] What’s old sometimes becomes new again.</li> <li>[04:35] Direct mail is making a bit of a comeback.</li> <li>[05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).</li> <li>[05:45] You can do outreach to the blogs to work out custom deals.</li> <li>[05:59] Only pay out Net 30 or Net 60.</li> <li>[06:10] That’s it for today!</li> <li>[06:13] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><strong>C