How Xeneta Have Built Out The Ultimate "Outbound Prospecting Engine" | Episode #8

<p>In this episode, Alex spoke with the Director of Demand Generation - Fernando Nikolić.</p> <p><br></p> <p>How do you build a HIGHLY effective outbound engine (at scale) - that feels personalised? 🤔</p> <p><br></p> <p>Probably one of the hardest things you'll ever have to do as a "Demand Gen" marketer!</p> <p><br></p> <p>Luckily... we managed to steal some time with the BEST of the BEST in the "outbound game" &nbsp;(Fernando Nikolić) who was responsible for building out Xeneta's outbound engine 🚀</p> <p><br></p> <p>Fernando, really didn't hold back in this episode (like at all) - he broke down all 30 touch points of their outbound campaign &amp; how they've managed to personalise every... single... touchpoint.&nbsp;</p> <p><br></p> <p>If you want to check out Xeneta, click <a href="https://www.xeneta.com/">here&nbsp;</a></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message