How Wish Puts a Human Face to Online Shopping

<p>Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can ‘humanize’ their marketing strategies and create true authenticity.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Connecting with customers is vital for the growth of any brand. But how can you <strong>connect with your customers on a <em>human</em> level?</strong></p> <p>Carmen Collins, the incredible Senior Social Media Lead at Wish, pushes brands to “put a human face” on their online shopping experience by <strong>shining a spotlight on the employees</strong> of the organization.</p> <p>Customers want to do business with brands that they like and connect with. This means that if you want to increase engagement, boost conversions, and get people talking about your business, you need to <strong>embrace and showcase authenticity</strong>.</p> <p>So, how can you do this? Well, I’d start by listening to what Carmen has to say on her fourth time here on Social Pros!</p> <p><strong>In This Episode:</strong></p> <ul> <li>04:15 – How Wish makes the online shopping experience fun (and addictive!)</li> <li>06:58 – An insider look at the business objective of Wish’s social media strategy</li> <li>09:46 – What Wish’s team structure looks like now that the brand is transitioning from a privately owned company to a public company</li> <li>13:46 – How the social and influencer teams work separately</li> <li>16:20 – How the customer care team handles customer support questions</li> <li>18:08 – The power of leveraging Instagram Live</li> <li>21:45 – Why more brands need to show empathy and authenticity</li> <li>25:08 – How Wish has put a human face on their brand</li> <li>30:23 – Why social media pros and marketers shou