How Who Gives A Crap finds creativity in the conventional

<div style="font-weight: 400;"> <div> <p><span data-contrast="auto">How do you take a seemingly boring product and create a distinctive personality that balances serious environmental and social issues with irreverence?</span> <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" data-contrast="auto"> </span><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" data-ccp-props= "{"201341983":0,"335559740":240}"> </span></p> </div> <div> <p><span data-contrast="auto">On this episode of The CMO Show, Mark sits down with Vanessa Morrish, Head of Creative and Brand at <span class="TextRun SCXW184723580 BCX0" lang="EN-US" xml:lang= "EN-US" data-contrast="auto"><span class= "NormalTextRun SCXW184723580 BCX0">world-changing toilet paper company</span></span> Who Gives a Crap to discuss the brand personality, creativity, and all things toilet paper.</span><span data-ccp-props= "{"201341983":0,"335559740":240}"> </span></p> </div> <div> <p><strong><span data-contrast= "auto">Resources</span></strong><span data-ccp-props= "{}"> </span></p> </div> <div> <ul> <li data-leveltext="●" data-font="Noto Sans Symbols" data-listid= "1" data-list-defn-props= "{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Noto Sans Symbols","469769242":[8226],"469777803":"left","469777804":"●"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <a href="https://au.whogivesacrap.org/" target="_blank" rel= "noopener"><span data-contrast="none">Who Gives A Crap</span></a><span data-ccp-props= "{"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":240,"335559991":360}"> </span></li> <li data-leveltext="●" data-font="Noto Sans Symbols" data-listid= "1" data-list-defn-props= "{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Noto Sans Symbol