How Well Do You Know Your Digital Agency Clients?

<p>Do you struggle with client retention? Are you worried you aren't providing what your client needs? Client retention is a problem many agencies deal with. But think about it, how well do you really <em>know</em> your digital agency clients? For most agencies, they just need to get back to the basics.</p> <p>In today's episode, we'll cover:</p> <ul> <li>#1 mistake new agencies make.</li> <li>2 simple tips to increase client retention.</li> <li>How to better understand your client's needs.</li> </ul> <p>Today I sat down for a really informative chat with John Florey, president of <a href="https://www.sama-labs.com/" target="_blank" rel="noopener">Sama Labs</a>, a digital marketing agency based out of Boca Raton, Florida. John comes in with a little bit of a different experience than many of the other guests on our show. While he runs a successful digital agency, he also has several brands of his own. He's here to share what he has learned about what it means to run a successful agency, from the perspective of an executive, as well as a client.</p> <h2>#1 Mistake New Agencies Make</h2> <p>When you're running an agency, it can be difficult to recognize what you're doing wrong. So I asked John where he saw agencies failing from the client perspective. John says the number one thing agencies fail to do is understand the infrastructure.</p> <p>What does this mean? Too many agencies don't take the time to understand the basics of the brand they are working with. How does the business run? Does a particular type of marketing make sense? Why are you doing what you are doing?</p> <p>This is one of the main reasons I tell my clients <a href= "https://jasonswenk.com/niche-agency-important/">you need to niche down</a>. If you understand the market better than your client, only then can you provide the right type of guidance. If you go after everyone, you might be able to get a few shiny retainers, but how long will those clients stick around?</p> <h2>2 Simple Tips to Increase Client Retention</h2> <p>When I talk about clien