How we built a multipurpose skincare brand going against the Industry norms With Murphy Bishop II from The Better Skin Co.

<p>Skin care businesses release additional products, convincing customers that they need each one to achieve the glowing skin they dream about.</p> <p>But what if you could have better skin with fewer products?</p> <p>In this episode, you'll discover how Murphy Bishop II & his partner are using a home-made approach to create multipurpose skincare products.</p> <p>This episode also shows you how to create and market a "not so common" product, so your brand dominates (even in a broad industry like cosmetics).</p> <p>Listen now!</p> <p><strong>Show highlights include:</strong></p> <ul> <li>How skincare sets squander your money while producing no real results. (7:11)</li> <li>Big cosmetic brands are opposed to this "unusual" marketing approach that saves customers’ money (and how to duplicate this approach in your business) (7:46)</li> <li>How to use this common, but overlooked type of messaging to generate massive product sales. (11:04)</li> <li>Why partnering with large retailers doesn't favor budding brands. (16:51)</li> </ul>