How Typeform Grew Their Integration Marketplace from Zero to Hero

<p>In this episode of <em>SaaS Connect </em>by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, Kabir Mathur, Head of Product Partnerships at Typeform, shares the company’s journey to kick-starting its integration strategy in 2018 with a Hackathon: Every department went all hands on deck for a week to build priority integrations. And in the second week, they created marketing initiatives to get the word out.</p> <p>Starting from zero, today Typeform boasts more than 100 partners.</p> <p>How did they do it? The conversation centers on:</p> <ul> <li>How they picked the initial integrations, and how customer needs drove the project.<br> </li> <li>The specifics of the project, such as leadership buy-in and the role of marketing.<br> </li> <li>Lessons learned from the project, such as continually measuring, listening to customers and conducting research, as well as dealing with curveballs.<br> </li> <li>The high-level process to get to market.<br> </li> <li>Budgeting and who builds what and who pays for what, and how the bigger organization generally takes a step back from a development standpoint.<br> </li> <li>The process when a third party requests an integration and what the deployment looks like, and how that evolved.<br> </li> <li>The wow moments that justified the week’s integrations, and whether the objectives were achieved.<br> </li> <li>How the integrations bumped up customer retention by almost 40%.<br> </li> <li>Managing relationships with integration partners when you grow to a certain point.</li> </ul> <p><br></p> <p>Resources Mentioned:</p> <ul> <li><a href="https://www.google.com/sheets/about/"><u>Google Sheets<br> </u></a></li> <li><a href="https://www.hubspot.com/"><u>Hubspot<br> </u></a></li> <li><a href="https://slack.com/"><u>Slack<br> </u></a></li> <li><a href="https://www.salesforce.com/eu/"><u>Salesforce<br> </u></a></li> <li><a href="https://looker.com/"><u>Looker<br> </u></a></li> <li><a href="https://zapier.com/"><u>Zapier