How to write copy that converts with Judith Rafferty copywriter in B2B, hospitality and events.

<p>In my Podcast this week I spoke with Judith Rafferty who is a copywriter who specialises in copywriting that converts. That’s important folks!.</p> <p>During the conversation, we chatted about how Judith works for professionals such as solicitors and accountants.</p> <ul> <li>Then we got into discussing how to create copy</li> <li>Copy that is customer-focused and stands out</li> <li>How to write copy that is engaging and inviting</li> <li>How to structure content that is easy to read and understand</li> <li>The importance of understanding the needs of the audience.</li> </ul> <p><strong>When we read most of us are asking the question of what's in it for me</strong></p> <ul> <li>Does the copy answer my problem or challenge</li> <li>Make your copy engaging and sell a result and outcome.</li> </ul> <p><strong>Judith’s final thoughts</strong></p> <ul> <li>Make your copy compassionate and people-focused</li> <li>Remember people want <em>authenticity</em></li> <li><em>What are your brand values</em></li> <li><em>Stay visible</em></li> <li><em>Give value</em></li> <li><em>Adapt your content</em></li> </ul> <p>Judith Rafferty - <a href="https://www.linkedin.com/in/judith-rafferty"><strong>linkedin.com/in/judith-rafferty</strong></a></p> <p><strong>Website</strong></p> <ul> <li><a href="https://fruitionventures.co.uk/"><strong>fruitionventures.co.uk</strong></a></li> </ul> <p>Many thanks for listening to this Podcast Rosemary O'Shaughnessy</p> <ul> <li><a href="https://www.digitalcontentmanager.ie/"><strong>https://www.digitalcontentmanager.ie</strong></a></li> <li><a href="https://www.linkedin.com/in/rosemaryoshaughnessy/"><strong>https://www.linkedin.com/in/rosemaryoshaughnessy</strong></a></li> <li><a href="https://twitter.com/RosemaryOSha"><strong>@RosemaryOSha</strong></a></li> </ul> <p>Contact me for a FREE 20 minute 1 to 1 Zoom call to learn how I can help you with</p> <ul> <li>WordPress Website Design</li> <li>Zoom training, workshops</li> <li>Digital &nbsp;&nbsp;&nbsp;&nbsp;&