How to write a blog posts with Wellness Copywriter Zoë Bishop

<p>Welcome to this weeks Podcast Rosemary O&#39;Shaughnessy <a href="https://digitalcontentmanager.ie/" target="_blank"><strong>digitalcontentmanager.ie</strong></a></p> <p>This week I am chatting with Zoë Bishop<strong> </strong>Copywriting Support For SMEs, Charities And Not for Profit Organisations about how to write a blog post.</p> <p>Here are some interesting stats about blogs in 2022</p> <p>77% of internet users read blogs<br> Source <em>(Source: Daily Infographic)</em></p> <p>68.5% of people think blogs add credibility to a site.<br> Source <em>(Source: Social Marketing Writing)</em></p> <p><em>During our chat Zoe and myself discussed the importance of having a plan.</em></p> <ul> <li><em>Understand why you are writing the blog post</em></li> <li><em>What you want to achieve</em></li> </ul> <p><em>Here are a few examples </em></p> <ul> <li><em>Blog posts can answer questions to help your ideal clients.</em></li> <li><em>You can showcase your expertise and why do business with you.</em></li> </ul> <p><em>How to write headlines that will hook your audience.</em></p> <ul> <li><em>Give value a reason to read your blog.</em></li> <li><em>Create a teaser to create interest and a reason to read more.</em></li> </ul> <p><em>Introduction to your blog.</em></p> <p><em>Why read your blog post.</em></p> <ul> <li><em>Let your introduction be unique</em></li> <li><em>Give people focus and clarity what they will learn from reading your blog post</em></li> </ul> <p><em>Main copy of the blog post</em></p> <ul> <li><em>The main copy needs structure what problem will it solve.</em></li> <li><em>What story have you to tell</em></li> <li><em>What solution do you offer.</em></li> <li><em>Use formatting make it easy to read and understand</em></li> <li><em>Give the reader action steps what to do after reading the blog</em></li> </ul> <p><em>Call to action</em></p> <ul> <li><em>What do you want your reader to do </em></li> <li><em>Book an appointment</em></li> <li><em>Visit another blog post your ha