How to Weather Social Platform Shifts with Incredible Content

<p>Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://icuc.social/" target="_blank" rel= "noopener">ICUC</a></p> <p><strong>Full Episode Details</strong></p> <p>Social media is ever-changing. And, in light of these constant shifts, it’s important to stay on top of how we can <strong>meet our audiences</strong> where they are at.</p> <p>On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show.</p> <p>Joseph explains how he <strong>weathers social media storms</strong> and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta.</p> <p>Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves <strong>flexibility</strong> and <strong>autonomy</strong> to <strong>disrupt convention</strong> on social.</p> <p><strong> </strong></p> <p><strong>In This Episode:</strong></p> <ul> <li>3:45 – Introducing Joseph Galbo</li> <li>6:20 – How USCPSC’s voice changed during COVID</li> <li>10:04 – USCPSC’s reaction to changes on social</li> <li>14:59 – Why Joseph wanted to reassure his audience</li> <li>20:05 – Social listening and observing change</li> <li>21:49 – Where should small social teams focus their time?</li> <li>26:23 – Expressing creativity in a government organization</li> <li>31:48 – Autonomy at USCPSC</li> <li>35:20 – Joseph’s creative process secrets</li> <li>39:38 – Advice for social pros</li> </ul> <p><strong>Resources</strong></p> <ul> <li><a href="https://bit.ly/stateofmar