How to Use Written Content to Stand Out in an Overcrowded Market with Erica Comitalo

<p><span style="font-weight: 400;">You are not like anyone else, so why does your website sound like everyone else? You may not actually have this problem, but Erica Comitalo is a content and copywriter who exclusively works with photographers to unlock their unique voice. </span></p> <p> </p> <p><span style="font-weight: 400;">She spends time listening to you talk about your clients and finding the words you naturally use to describe them. She then takes those words and crafts a subtle but effective message designed to positively repel any non-ideal clients while singing to everyone you want to work with. </span></p> <p> </p> <p><span style="font-weight: 400;">Erica started out writing blogs and content but that quickly evolved into doing more brand voice related projects. Her passion is helping you connect with your ideal clients without making anyone feel judged or rejected. </span></p> <p> </p> <p><span style="font-weight: 400;">I loved the positivity in Erica’s message and hearing all about her background and how she found herself working with photographers. The copywriting tips she’s sharing are also perfect for anyone struggling with the words they need for their business. </span></p> <p> </p> <p><span style="font-weight: 400;">Tired of trying to figure out your own brand messaging? Use the links below to connect with Erica!</span></p> <h2><span style="font-weight: 400;">In This Episode:</span></h2> <p><span style="font-weight: 400;">[00:55] Welcome to the show, Erica!</span></p> <p><span style="font-weight: 400;">[01:10] Erica shares what she does and how she got started working with photographers.</span></p> <p><span style="font-weight: 400;">[03:20] Erica believes it is fun to make tried-and-true methods unique.</span></p> <p><span style="font-weight: 400;">[04:06] Listen as Erica speaks about how she takes a client's personality and puts that in her content to speak to her ideal client.</span></p> <p><span style="font-weight: 400;">[06:27] We want them to feel connected to you like they would a friend