How to Use The Buyer’s Journey to Create Compelling Content

<p><span style="font-weight: 400;">What is the buyer's journey? It’s a way to visualize the decision-making process a customer goes through to make a purchase. In this week’s episode, get a clear picture of how to map out and plan marketing campaigns, sales funnels, and content for your customers. Discover the three phases and the different kinds of content you can create along the way.</span></p> <p><span style="font-weight: 400;">Subscribe to the Podcast</span></p> <p><a href= "https://podcasts.apple.com/us/podcast/the-story-engine-podcast/id1430123429"> <span style="font-weight: 400;">ITUNES</span></a> <span style= "font-weight: 400;">|</span> <a href= "https://open.spotify.com/show/3QiBN6NYhfgxfsnb3SJsYN"><span style= "font-weight: 400;">SPOTIFY</span></a> <span style= "font-weight: 400;">|</span> <a href= "https://www.youtube.com/channel/UCqg99MsZ7hVADVpKQ9PC9uw?sub_confirmation=1"> <span style="font-weight: 400;">YOUTUBE</span></a></p> <h3> </h3> <h3><strong>Resources Mentioned </strong></h3> <p><a href= "https://www.thestoryengine.co/content-marketing-buyers-journey/"><span style="font-weight: 400;"> How To Create Content For Every Stage Of The Buyer’s Journey</span></a></p> <p><a href= "https://www.thestoryengine.co/wp-content/uploads/2017/09/MVB-Infographic-web.jpg"> <span style="font-weight: 400;">Infographic</span></a></p> <p><a href="https://tommorkes.com/kindle-seo/"><span style= "font-weight: 400;">The Complete Guide to Kindle SEO by my friend Tom Morkes</span></a></p> <p><a href="https://www.thestoryengine.co/2020"><span style= "font-weight: 400;">Storytelling Mastery Series</span></a></p> <h3><strong>3 Lessons We Learned From This Episode </strong></h3> <p> </p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why knowing WHERE your customer is at can determine what content you create(4:29-5:40)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The ONE barrier you must push past once you’ve gained your customer’s trust (20:22-21:24)</span></li> <li style="