How to Use Storytelling in PR and Marketing

<p><a href="https://www.linkedin.com/in/pamela-wagner/?locale=en_US">Keeley Walker</a> is the founder and Director of <a href="https://www.kwcomms.com/">KW Comms</a>. Based out of London, Keeley helps brands develop their message through her unique approach based on creative storytelling. She joins us on the show to discuss how any brand can identify the crucial components of storytelling to effectively convey their message. In this episode, we explain</p> <ul> <li>What makes a good story</li> <li>Businesses that have successfully incorporated storytelling to promote their brand</li> <li>What makes Christmas unique when it comes to brands telling their story</li> </ul>