How to use PR to grow your business with Dina Behrman

Today’s episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business.   KEY TAKEAWAYS COVERED IN THE PODCAST   When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing. When you are pitching to places, you can talk about your social media presence. You CAN do PR as a solopreneur and small business owner. You can either use an agency, or do your own PR. You are helping a journalist out when you get in touch with them and share your tips for their readers. You are going to help the people who read or listen to your piece too. PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you. PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later! PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be. PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow. Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features. Journalists don’t need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece. Twitter can be a really good place to connect with and engage with journalists. You can cold pitch journalists, you don’t have to have relationships with them or lots of contacts. You can find journalists