How to Use Live-streaming to Market Your Business | Ep. #74

<p>In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful deployment.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:29 – Today’s topic: <em>How to use live-streaming to market your business</em></li> <li>00:57 – <a href= "https://www.facebook.com/facebookmedia/best-practices/live">Facebook LIVE</a> <ul> <li>01:10 – Facebook will promote it to EVERYONE</li> <li>01:25 – Live Q and A</li> <li>01:38 – Test different strategies</li> <li>01:49 – Creates loyalty, builds your brand, etc.</li> <li>02:08 – The results aren’t necessarily quick, but they do happen</li> </ul> </li> <li>02:29 – <a href="http://frankkern.com/">Frank Kern</a> Facebook Live <ul> <li>02:43 – You CAN make money off of it</li> </ul> </li> <li>02:50 – How Eric uses Facebook live</li> <li>03:23 – When you’re using live streaming tools, you need to identify which application has your ideal audience <ul> <li>03:43 – Specialize in one or two of the channels</li> </ul> </li> <li>04:27 – <a href= "http://www.telestream.net/">Telestream</a></li> <li>05:37 – Neil’s test on Facebook Live <ul> <li>05:51 – After a day or two, no one watches it anymore</li> <li>06:10 – Don’t keep your videos up for more than a week or two <ul> <li>06:28 – Do that, and more people will show up to your live broadcasts</li> </ul> </li> <li>06:52 – Don’t forget to tap into your other channels</li> </ul> </li> </ul> <h3>3 Key Points:</h3> <ol> <li>Understand which “LIVE” audience is best suited for your needs.</li> <li>You can make money off of live streams, but they’re really for branding.</li> <li>When you’re jumping into the live-streaming game for the first time, test different strategies.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li>