How to Use Leverage to Grow Your Business at Massive Scale with Eric Jorgenson

<p>A few months ago, I stumbled across the work of <a href="https://twitter.com/EricJorgenson" rel="noreferrer nofollow noopener" target="_blank">Eric Jorgenson</a>. Eric had recently published his best-selling book, entitled “<a href="https://www.navalmanack.com/" rel="noreferrer nofollow noopener" target="_blank">The</a><a href="https://www.navalmanack.com/" rel="noreferrer nofollow noopener" target="_blank"> Almanac of Naval Ravikant</a>.</p> <p>In his book, Eric breaks down and articulately conceptualizes the business concepts of leverage, which were introduced to him by a very popular Twitter thread, written by Naval Ravikant.</p> <p>Leverage is a word that gets thrown around a lot, but how do you actually define this concept? More importantly, how do you use leverage to generate massive scale in your business?</p> <p>These days, it’s not uncommon for a one-person business to generate a million dollars of revenue. It’s not uncommon for billion-dollar companies to only have 10-15 employees. How is this possible?</p> <p>In this episode, Eric gives us an in-depth master class on leverage. In addition, we went through some of the specific modules in his course, and he gave us a behind-the-scenes look at the material he teaches. It’s a special privilege given to you as a member of the Copyblogger community.</p> <p>Eric is great. He’s generous, kind, and easy to talk to.</p> <p>Check out his course at <a href="https://www.ejorgenson.com/leverage" rel="noreferrer nofollow noopener" target="_blank">https://www.ejorgenson.com/leverage</a>. The link to his course is in the show notes of the podcast, which is found anywhere you listen to podcasts.</p> <p>I’m excited for you to listen to this episode. Please help me welcome, Eric Jorgenson.</p> --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message