How to use highly engaged Facebook groups to grow your business with Valeria Ignatieva from WORK180

<p>In this episode we have WORK180’s Co-CEO and founder, Valeria Ignatieva.</p><p>Valeria's passion and expertise is in gender diversity, recruitment and employee engagement. And as Mark Puncher from Employer Branding Australia says “She's a thought-leader without the hype and a strategist with rolled-up sleeves. If you're working on diversity, talk to her”.</p><p>WORK180 connects women with progressive employers by pre-screening companies on amount of paid parental leave, pay equity, flexible working and much more. Transparency around these policies is driving incredible change; on average, once every two weeks a WORK180 Endorsed Employer improves a policy or benefit.</p><p>Founded in 2015, WORK180 is backed by Atlassian’s private investment fund Skip Capital and raised over $5.8m in venture capital.</p><p> </p><p><strong>What you will learn in this episode:</strong></p><ul><li>How the push for transparency facilitated a positive social impact for female workers</li><li>How WORK180 grew from the ground up with $20,000 and campaigns on diversity</li><li>Tips on gaining event traction in the early days</li><li>The benefits of building a strong Facebook group</li><li>Networking with the right people to grow your startup</li><li>How anonymity drives Facebook engagement and facilitates valuable and shareable content</li><li>Changing careers with transferable skills</li><li>How to grow your business globally while working remotely</li><li>Preparing your candidates and employees with the agile environment of startups</li><li>Setting boundaries when you’re working from home</li></ul><p> </p><p><strong>Resources mentioned:</strong></p><ul><li><a href="https://work180.com/en-AU/">WORK180</a></li><li>WORK180’s<a href="https://www.facebook.com/groups/dccwomensnetwork/"> Professional Women’s Network</a></li><li><a href="https://www.microsoft.com/en-au/microsoft-365/sharepoint/collaboration?ms.officeurl=sharepoint&rtc=1">Sharepoint</a></li><li><a href="http://meetup.com">meetup.com</a></li></ul><p> </p><p><strong>Book recomme