How To Use Facebook Ads To Distribute Your Content

<p>There are countless ways to get eyes on your #content. However, #facebookis one of the most powerful.</p> <p>Best thing? Promoting your #contenton #facebook doesn’t have to break the bank. You can start from as little as $1 per day.</p> <p>Hi i’m cally, from the international institute of digital marketing. Let’s look at how to use #facebook ads to distribute your #content</p> <h2><strong>1. Create relevant #content</strong></h2> <p>You need to create #content that’s valuable to the people you’re targeting. Ask yourself,</p> <p>Who is this #content for?</p> <p>Why would they spend time consuming it?</p> <p>Would someone who doesn’t</p> <p>Know our brand share this?</p> <p>To accomplish this, your #content should do one or both of these things:</p> <p>➢ Answer a common question your prospects ask</p> <p>➢ Solve a problem or pain point your customer has</p> <p>It also needs to be done in a way that’s engaging. A feed’s intent is to inform and/or entertain. #facebook wants its users to have a great experience so they stay longer.</p> <h2><strong>2. Analyze results</strong></h2> <p>As you create #content regularly, you can start to see what works and what doesn’t. Whether it’s video, written, or live #content, you can see what brings a better reaction from the audience.</p> <p>#facebook provides an incredible amount of datawhenever you post #content – reach, engagement, and engagement rate – and you can break it down by type of post. With video posts, you can access even more data, including the important average watch time.</p> <h2>3. Promote best-performing #content</h2> <p>Use the data to inform your paid #facebook #content promotion. You should advertise or boost your #content to new audiences who aren’t fans or regular consumers of your #facebook #content.</p> <p>You want to use #facebook ads to amplify #contentthat’s already working. If something does well organically, it’ll likely perform well with paid too. Focus on promoting evergreen #content– the longer the #content’s shelf life, the longer you can boos