How to Use Customer Research to Design and Sell Better Products

<p data-w-id="f997c0f5-92ec-7d25-9194-31a7d5b6f388" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem.</p> <p data-w-id="91793f56-f33a-8949-5695-6e20cf05bc26" data-wf-id="[" data-automation-id="dyn-item-podcast-intro-input">And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products.</p> <p class="p1"><strong>***</strong></p> <p class="p1">Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter:&nbsp;<a href="https://www.everyonehatesmarketers.com/links"><span class="s1">EveryoneHatesMarketers.com/links</span></a></p>