How to Use AI Without Losing Your Brand Voice

<p>Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it’s his superpower. It’s a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of using<br>AI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.</p><p>1:18 Conversation starts<br>3:20 Format<br>5:45 Conversation with Zac<br>11:35 Misconceptions about generative AI<br>18:04 Generative AI and SEO<br>21:00 Conversation with Felicia<br>24:45 Brand voice<br>27:30 Crawl, walk, run approach<br>28:10 https://www.futurepedia.io/<br>31:00 Use cases of AI<br>34:44 Conversation with Elizabeth<br>37:20 State of generative AI report<br>40:50 Maintaining brand voice<br>43:15 Examples of companies using AI<br>44:54 Q&amp;A<br>52:43 Outro</p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>