How to unite a team around a shared mission: A story from Yo-Yo Ma on Spark & Fire

<p>What can an entrepreneur learn from a world-class musician? How to create a world-class team, and unite around a clear mission. In this special crossover episode with our sister podcast,&nbsp;<em>Spark &amp; Fire</em>, you’ll hear world-renowned cellist Yo-Yo Ma tell the story of co-founding The Silk Road Project — a<strong>&nbsp;</strong>musical collective that brings together musicians from wildly different traditions to write and perform original music.</p><p>Yo-Yo Ma had to foster a collaborative atmosphere between musicians that didn’t speak the same language — literally or musically. This, of course, brought a set of unique challenges. So how did Yo-Yo build a shared vision that resonated with his whole team? He knew from the beginning that this project was bigger than just him.</p><p>On&nbsp;<em>Spark &amp; Fire</em>, you’ll be led inside the creative process of high-achieving creators at the top of their game. These insights are relevant to anyone in any field – because creativity and innovation are just different words for the same idea.</p><p>Listen to the whole episode here: <a href="https://listen.sparkandfire.com/Season2_feed" rel="noopener noreferrer" target="_blank">listen.sparkandfire.com/Season2_feed</a></p><p>Subscribe to the Spark &amp; Fire weekly newsletter for images, stories and creative prompts: <a href="http://sparkandfire.com/silkroad" rel="noopener noreferrer" target="_blank">sparkandfire.com/silkroad</a></p><p>Spark &amp; Fire is a WaitWhat original in partnership with the BBC. Follow us wherever you get your podcasts.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>