How to Turn Your Passion into a Real Business

<p><span style="font-weight: 400;">Have you noticed how every day is full of surprises? Even though I live by my calendar, there is always something unexpected and new that happens! The universe brings us together in amazing ways. We’ve been focusing on lifelines lately (if you’ve listened to the past few episodes) and if you are a business owner, your brand story is a huge part of your lifeline. </span></p> <p><span style="font-weight: 400;">Recently I traveled to the Atlanta market to shop for a client, and also I just love to go to see what's new! It’s hours of walking up and down stairs in multiple buildings with many many floors… and yes, you guessed it, I’m tracking ALL my steps along the way!</span></p> <p><span style="font-weight: 400;">It wasn’t on my to do list for the day but I walked by this world art gallery with maps everywhere (I’m obsessed with traveling and seeing the world and learning geography because I’m SO not good at it.). I had to stop and go in! </span></p> <p><span style="font-weight: 400;">I spent hours in there! </span></p> <p><span style="font-weight: 400;">Ya know when you see something and you have that inspiration and you just have to stop and get it out! This was one of those moments! </span></p> <p><span style="font-weight: 400;">I quickly started to lay things out on the floor and designed away with one of their team members. Then one of the owners came over to answers some questions. </span></p> <p><span style="font-weight: 400;">When asking him about his story it’s the way he responded where I couldn't help myself…and asked “can I video you” (I’ve learned to ask, thank you to my sweet travel husband)!</span></p> <p><span style="font-weight: 400;">There was an amazing brand story there and we recorded this podcast right on the spot! No mics (even though I had them in my bag,</span> <strong>didn’t want to kill the vibe),</strong> <span style="font-weight: 400;">I was so excited to hear how the company was founded and what they do, that we jumped right into conversation.</span></