How to Turn Your Business Into a Wealth-Building Asset with Erin Austin

<p>Episode #217. As experts, we don’t typically think about selling our business, especially if it&apos;s a personal brand! However, the same foundation that goes into creating a business that is saleable goes into creating one that is SCALABLE.  </p><p>In this episode, Erin Austin breaks down for us how to shift our business from an income-generating hustle to a wealth-building asset. </p><p><b>In This Episode You’ll Learn:</b></p><ul><li>What are intellectual assets?</li><li>Defining Saleable vs. sellable </li><li>How to uncover your “Rembrandt in the attic” </li><li>What needs to be in place to have a certification program.</li><li>How to button up your intellectual property rights.</li><li>How to establish a strong business foundation (both internally and externally) </li></ul><p><b>Favorite Quotes</b></p><p>“Add leverage to your business so that you can either increase profits through a more efficient use of time or more efficient delivery of services.”</p><p>“Contracts do not have to be complicated. I don&apos;t want anyone to think this is the point of friction because it&apos;s going to be this big, complicated thing that&apos;s going to scare people.  They can be written in plain English and standardized so that you can use them again and again.”<br/><br/><b>More About Erin:<br/></b>A graduate of Harvard Law School, Erin Austin is a consultant and lawyer who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies, including Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Erin’s experience as a lawyer and as an executive--at the intersection of business and the law--informs the elevated legal and strategic business advice she provides to her clients. Erin is passionate about using her expertise to create an economy that works for everyone.