How to Treat Goodwill in an M&A Transaction

<p>Goodwill on your balance sheet is a filler of the true valuation of the business. Goodwill is the value a company gets from its brand, customer base and reputation associated with its intellectual property.</p><p>We've been getting a lot of questions and talks of Goodwill with our clients and during transactions lately and hope this episode gives you some insight into why it matters during a merger or acquisition.</p><p> </p><p>Listen to Shoot the Moon on <a href="https://podcasts.apple.com/us/podcast/shoot-the-moon-with-revenue-rocket/id1478519505">Apple Podcasts</a> or <a href="https://open.spotify.com/show/6y7u9KuOjaplhScHtINGZU">Spotify</a>.</p>